YOU DON'T NEED MORE INFORMATION. YOU NEED STRUCTURE.
You're Crushing It In Business, But Your Health Has Suffered
Getting in shape doesn’t have to feel impossible or boring. In the Dad Unit, you train inside a small team of committed dads, with clear standards and a coach that has your back so you get results without turning fitness into another job.
WATCH THIS VIDEO FIRST! (SOUND ON!)
WATCH THIS VIDEO FIRST! (SOUND ON!)
Real Dads, Real Results
These are former athletes, founders, CEOs, pastors, lawyers - leaders of all kinds. It doesn't matter what your goal is, whether you need to burn fat, build muscle or just level up your fitness and maximize potential, the Dad Unit can get you there
SELECTION: THE 90-DAY PROTOCOL
This isn't another cookie-cutter program. Your training and nutrition are customized to you—your level, your schedule, and your equipment. You train inside a small, committed team with weekly calls and daily check-ins.
Workouts
Customized training plans tailored to your goals, injuries, and schedule. Whether you're in a garage gym or a fancy one with eucalyptus towels–we'll meet you there and level you up.
Nutrition
Simple, sustainable strategies built for real dads. No crash diets. No starvation. Just science-backed strategies.
Mindset
Fortify your headspace with daily check-ins and a squad that won't let you quit. Discipline starts between the ears.
Brotherhood
This is iron sharpening iron...while pumping iron. You'll be assigned to a squad of elite dads who push, roast, and carry each other through the fire.
Gamification
Leaderboards. Weekly challenges, Bragging rights. It's not just fitness–its a competition. And yes, there will be memes.
Don't Think. Just Execute
Your mission is clear: follow the plan. We deliver your workouts and nutrition strategies. You show up and go to work. No guesswork. No wasted reps. Just execution.
100% Money-Back Guarantee
Do the work, and you'll be unrecognizable in 90 days. If you follow the mission and don't get results–we'll refund every cent. We're not hoping this works. We know it does.
Daily Accountability
There's no hiding in this unit. You're either doing the work and getting results–or our team is roasting your ass in the team chat. Show up, or get flamed. Simple as that.
Events
Every quarter, we bring the unit together for real-world connection—retreats, live workouts, and guest speakers who sharpen your mindset, leadership, and purpose. This isn't just online—it's a movement.
FROM SPECIAL FORCES TO HOLLYWOOD TO BUILDING THE DAD UNIT
Shawn Vance is a former Green Beret medic and celebrity personal trainer who founded the Dad Unit after seeing the same pattern everywhere he worked: high-performing men taking care of everyone but themselves.
The Dad Unit brings elite structure, accountability, and brotherhood to fathers who want to stay sharp, strong, and fully present - at home and at work.